About Introductory Workshop on Trademarks
Learn to protect your Intellectual Property
Continuing the Entrepreneurs' Club sessions on the important topic of IP where our last event talked about trade secrets and securing their Proof of Existence, this workshop will briefly touch on the different types of intellectual property, such as copyright, trademarks, designs and so on. This will set the background for you to understand the specific purpose and uses of patent and trademark rights. The core of this talk will cover the different types of trademarks, registrability and their use. A business attracts customers through its reputation and identity. The recognizable aspects of its identity are normally embodied in marks such as logos or names. If protected properly, trademarks can be a powerful tool for continually attracting returning business. Returning to provide his popular insights is Edwin Siew, a UK Chartered Patent Attorney and a Registered Singapore Attorney, who specializes in intellectual property services, particularly patent, design and trademark registrations.
